Perfectly fitting jeans that look insanely good is what we do at First Principles and the process is super easy.
1. Book in to see us at 194 Little Collins St for an initial consultation (walk-ins welcome!)
2. Get measured (takes 20mins – yes thats it) with one of our denim specialists
3. Explore our available styles, denims and customisations via the 3D curate tool and check out our in-store samples
4. Design your dream pair of jeans and say thank u, next to those old pairs you used to wear.
Once we’ve created a unique pattern with your own measurements and we’ve perfected the fit of your first pair, you can use our 3D curate tool to design your future pairs 100% online. Your jeans will be shipped directly to you within 4 weeks of making your purchase.
See, super easy.
How much do your jeans cost?
We have a standard pricing of $325 per pair which includes free shipping and any final alterations if required. We don’t charge extra for additional customisation options 🙂
Is it possible to change the cut of your patterns if I have a specific style in mind?
Yes, we can definitely make some one-off changes to our patterns if there’s a specific style you have in mind! Please pop in to our boutique or give us a call on 03 9663 4459 to discuss this further
How much does shipping cost & do you offer international shipping?
FP offers free shipping domestically and internationally for all our orders
Do I have to be re-measured for every purchase?
Once your measurements are in the system, you won’t have to visit our boutique to be remeasured for subsequent purchases. We recommend you visit us to update your measurements if your shape has changed at all, or if 6 months have passed since your last purchase
Am I committed to purchasing a pair of jeans if I book a consultation?
Our consultations are free of charge and you are not committed in any way to making a purchase once you have been measured
Do you sell gift cards?
Absolutely! Please give us a call on 03 9663 4459 or pop by in-store to organise a purchase
What kind of fabric is used to make the jeans?
FP jeans are made using premium denim sourced from Japan. Our fabrics are currently all a mid-weight denim with 98% cotton and 2% stretch. We will be expanding our fabric range to include more colours, heavier weights and less stretch – please subscribe to our newsletter to keep up to date
What is your returns policy?
As each pair of jeans is made to order, we do not offer refunds for change of mind. However, we are committed to making sure you are happy with your jeans and that they fit you perfectly. If you have any issues at all, please contact us and we will do our best to make sure we can fix any issues you’re experiencing