FP custom jeans.
your booty's new best friend.

online store launching soon. watch this space!

start designing.

design a pair

.

woman

visit our NYC pop-up

224 Mulberry St, Nolita
Naked Retail

April 10 – May 17

NYC

the process

online store. coming soon!

First Principles is launching a unique custom denim offering where you can design and tailor your very own unique pair of jeans from the comfort of your computer!

The process is simple: design your dream jeans online, choose your size OR order an FP sample pack to verify the style and size you’re after, make alterations to the waist and length of the jeans if necessary, and then click checkout! The sample packs will be sent direct to your home for a small charge which you can redeem when you purchase your custom pair of denim. In love with one or all of the sample pairs you’re sent? Then keep them! See, its super simple.

Want to know more? Email us at contact@firstpriniplesdenim.com

bootcut
grainy black
ultra high rise

skinny cropped
white
low rise

skinny
matt black
ultra high rise

skinny cropped
white
low rise

skinny cropped
sky indigo
mid rise

straight leg fringe
sky indigo
high rise