NEW! Ready to wear FP Jeans!
you asked. we listened.

FP denim jeans.
your booty's new best friend.

how to order custom denim online.

start designing a pair of custom jeans.

design a pair

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Keep an eye out for our next pop-up location!

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Custom Denim: the process

FP custom jeans online!

First Principles now offers its custom denim service online across Australia.

Our denim experts are here to help you every step of the way. Enjoy our personalised denim service from the comfort of your home. Once you’ve gone custom, you’ll never go back!

Want to know more? Email us at contact@firstpriniplesdenim.com

bootcut
grainy black
ultra high rise

skinny cropped
white
low rise

skinny
matt black
ultra high rise

skinny cropped
white
low rise

skinny cropped
sky indigo
mid rise

straight leg fringe
sky indigo
high rise